SUNdeVICH is a sandwich shop located in Georgetown. The shop takes a different approach when it comes to making sandwiches. Each option on the menu is inspired by different countries and cultures.
The various options inspired by different countries draws in a diverse group of people. The shop is conveniently located between South Block Juice Company, and Grace Street Coffee, making it a busy spot on a Sunday morning.
While at SUNdeVICH we met an woman named Jen waiting in line for a tasty Capri sandwich. Jen said she enjoys coming to SundeVich because the food is good, the service is fast and the atmosphere allows her to either sit down and work or mingle with other people.
Lessons on How to Connect With The Market
SUNdeVICH offers numerous lessons regarding separating oneself from the rest of the pack when it comes to fast food. Many establishments just pump out the typical burgers, chicken, or sandwiches, without really caring about the food or making it special. SUNdeVICH does a wonderful job of separating itself because it still prepares food in a timely manner, yet offers a wide range of sandwich options with flavors that span the globe. The most essential lesson learned here was that special and unique food can still be applied in a "fast food" type of setting and be successful. The main reason for SUNdeVICH's success is that customers appreciate the opportunity to expand their horizons and try new food that is not offered many places, and certainly is not made as fast. Other companies would do well to model this look and try to offer a wider range of flavors and food options. Appealing to today's consumer requires more attention and care than a simple burger. Many people are becoming fed up with the typical fast food options, and places like SUNdeVICH offer an alternative. The main lesson large corporations could take from SUNdeVICH is that diversifying your options and putting care into the food builds a loyal customer base that will keep visiting.